Open to Tech Lead / Architect roles · Q2 2026Gurgaon, IN — UTC+5:30

Headless commerce,
composed for scale.

Technical Lead, 14+ years building enterprise commerce on Shopify Plus, BigCommerce, commercetools and Magento. Currently shipping Marketing Automation OS for Shopify brands — a milestone-architected n8n engine that unifies Shopify data, AI content, social, ads and retention into one auditable, multi-tenant platform.

Portrait of Ankit Bansal
Currently
Technical Lead
Nvizion Solutions
Since
07 / 2024
Featured ProductFully automatedProduction-ready

Marketing Automation OS
for Shopify brands.

A milestone-architected n8n engine that unifies Shopify commerce data, AI content generation, organic social, blog publishing, video rendering, ads monitoring, abandoned-cart sequences and optional Retell AI voice outreach — into one auditable, human-in-the-loop platform. Every workflow keys on store_id so adding a second store is a config change, not a re-build.

Integrated platforms
ShopifyKlaviyoAnthropic ClaudeMeta GraphLinkedInTikTokGoogle AdsCreatomateRetell AICloudflare R2SupabaseSlack
13
milestones shipped
25+
workflows live
14
journey scenes
11
platforms integrated
Architecture
Modular by milestone, multi-tenant on store_id, human-in-the-loop approval before every publish, central do-not-contact table enforcing CAN-SPAM / GDPR / CCPA / TCPA.
// Also shipping — Commerce Unifier

One API.
Any commerce backend.

Commerce Unifier hides BigCommerce, commercetools and others behind a single JSON-Schema contract. Storefront engineers build once. Ops choose the backend per market, per request — without rewriting the frontend.

watch the header swap →
commerce-unifier · contract
live
# Same request shape, different backend
GET /api/v1/products/linen-overshirt
Host: commerce-unifier.app
x-commerce-provider: bigcommerce

200 OK · application/json
{
  "id": "p_1042",
  "slug": "linen-overshirt",
  "title": "Linen Overshirt",
  "price": { "amount": 12900, "currency": "USD" },
  "media": [ ... ],
  "variants": [ ... ],
  "seo": { "canonical": "/us/linen-overshirt", "hreflang": [...] },
  "_provider_ref": "bc_42"
}
backend swapping · response shape identical
Shopify Plus
BigCommerce
commercetools
Magento 2
Next.js
Node.js
TypeScript
Prisma
PostgreSQL
Google Cloud
OpenAI
Contentstack
Payload CMS
Razorpay
Stencil
GraphQL
Shopify Plus
BigCommerce
commercetools
Magento 2
Next.js
Node.js
TypeScript
Prisma
PostgreSQL
Google Cloud
OpenAI
Contentstack
Payload CMS
Razorpay
Stencil
GraphQL
01 / About

I build the
plumbing behind modern commerce.

“Composable commerce isn't a stack — it's a contract. If the contract is right, you can swap providers in a weekend instead of a quarter.”

I architect and lead the delivery of enterprise-scale commerce platforms — from contract-driven middleware to multi-locale headless storefronts. My focus is systems that hold up in production: predictable APIs, sane data models, locale-aware SEO, and infrastructure teams can actually operate.

Over 14+ years I've shipped on Shopify Plus, BigCommerce, commercetools and Magento — and currently lead Commerce Unifier, a provider-agnostic backend that lets storefront engineers build against one stable surface while ops can swap or mix commerce providers without rewriting the frontend.

Architecture & delivery
Contract-driven APIs, transform pipelines, JSON Schema, end-to-end ownership.
Team leadership
Mentoring senior engineers, cross-team code reviews, sprint-based delivery.
AI-enabled commerce
OpenAI for descriptions, recommendations, SEO meta, support chatbots.
Production ownership
GCP deploys, post-deploy verification, webhook-driven invalidation.
0+
Years shipping commerce
0+
Production releases shipped
Locales, currencies, channels
02 / Stack

Full-stack toolkit,
built around commerce.

Deep hands-on experience across platforms, backend, frontend, data and the AI integrations that increasingly drive merchandising and search.

A

eCommerce Platforms

Primary
  • Shopify Plus
  • BigCommerce
  • commercetools
  • Magento 2
B

Composable / Headless

  • Multi-provider abstraction
  • Contract-driven APIs
  • JSON Schema
  • Transform pipelines
C

AI-Driven Commerce

  • OpenAI APIs
  • Product recommendations
  • SEO meta generation
  • Intelligent search
  • Chatbots
D

Shopify Stack

  • Admin & Storefront GraphQL
  • Webhooks
  • Checkout Extensions
  • Shopify Functions
  • OAuth multi-tenant apps
E

BigCommerce Stack

  • Stencil
  • Checkout SDK
  • Catalog / Customer / Order APIs
  • Webhooks · Channels
F

commercetools Stack

  • Platform SDK
  • GraphQL
  • Subscriptions
  • ML-driven catalog modeling
G

Backend & APIs

  • Node.js
  • TypeScript
  • Express
  • REST
  • GraphQL
  • PHP / Laravel
H

Frontend

  • React
  • Next.js
  • Headless storefronts
I

Data & Infra

  • PostgreSQL / MySQL
  • Prisma
  • Redis
  • Google Cloud
  • AWS
  • CI/CD · Docker · Linux
03 / Work

14+ years building
for global brands.

03Jul 2024 — Present

Technical Lead

Nvizion Solutions
  • Take Shopify Plus, BigCommerce and commercetools enterprise implementations from kickoff through production launch — owning the architecture, the team, and the post-deploy verification.
  • Architect headless commerce backends in Node.js / TypeScript that the storefront builds against once, not per provider — so adding a new commerce backend is a transform, not a frontend rewrite.
  • Drive AI initiatives into the surfaces where they move the needle: recommendation engines feeding PDP and basket placements, SEO meta generation at catalog scale, support chatbots that deflect repetitive queries.
  • Design Next.js headless storefronts that expand into new locales, currencies and markets without an engineering re-architecture each time.
  • Mentor senior and mid-level engineers; own production deploys on GCP end-to-end including post-deploy verification and incident response.
Flagship

Commerce Unifier — Multi-Provider Headless Commerce Backend

A Node.js + TypeScript middleware that unifies multiple commerce platforms, CMS systems and payment gateways behind a single, contract-driven REST API. Storefront engineers build against one stable surface; ops can swap or mix providers without rewriting the frontend.

  • Collapsed multi-backend complexity into one API — architected the unified middleware over BigCommerce and commercetools, with the backend selected per request via the x-commerce-provider header. Storefront teams build against a single contract.
  • Decoupled storefronts from provider shapes with a custom transform SDK (@commerceunifier/transform-sdk) that normalizes heterogeneous provider responses into a JSON-Schema-driven contract — adding a new provider is now a transform, not a frontend rewrite.
  • Unified content, payments and asset hosting under one contract: Contentstack and Payload CMS, Razorpay, and Google Cloud Storage for media, sitemaps and product feeds — so launching a new market doesn't kick off a fresh integration project.
  • Made multi-market SEO operable by building a sitemap pipeline that publishes category, product and CMS sitemaps to GCP with cache-bust automation across locales — ops own it, engineering doesn't get paged for routine updates.
  • Built the runtime to hold under traffic with JWT auth, webhook-driven cache invalidation and Prisma / PostgreSQL persistence for carts, customer mappings and provider configuration.
  • Closed the merchandising loop with Google Shopping product feeds, bulk Google Translate pipelines and BigCommerce channel sync tooling — so new markets and channels go live without a separate engineering spike.
Node.jsTypeScriptExpressPostgreSQLPrismaBigCommercecommercetoolsContentstackPayloadCMSRazorpayGoogle Cloud StorageJSON SchemaJWTSwaggerDocker
02Jun 2018 — Jul 2024

Technical Lead / Senior Developer

LTIMindtree
  • Delivered B2B and DTC commerce platforms for global brands that held up under enterprise traffic from day one.
  • Built custom Shopify apps, BigCommerce integrations and headless storefronts that gave merchandising teams operational leverage they didn't have before.
  • Shipped AI-assisted search optimization and smart merchandising into live shopper journeys, not just admin tooling.
  • Wired ERP, CRM, payment gateway and marketing automation systems into the commerce backbone so business teams stopped working in disconnected silos.
  • Led digital transformation across multiple geographies and business units — coordinating engineering, product and stakeholders across timezones.
01Dec 2009 — May 2018

Technical Lead / Developer

BigStep Technologies
  • Led Magento 2, SocialEngine and PHP-based eCommerce and community-platform builds — from architecture decisions through production launch.
  • Productized internal work into reusable extensions, plugins and integrations sold commercially — turning project IP into recurring revenue.
  • Architected SEO-friendly, high-performance systems that held under significant catalog sizes and traffic loads.
04 / Projects

Work that shipped
to production.

00 / LatestMarketing AutomationFully automated

Marketing Automation OS
for Shopify brands.

n8n · Supabase · Anthropic Claude · multi-tenant · production-ready

A milestone-architected marketing engine that unifies Shopify commerce data, AI content generation, organic social posting, blog publishing, video rendering, ads monitoring, abandoned-cart sequences and optional Retell AI voice outreach into one auditable, human-in-the-loop platform. Every workflow keys on store_id — adding a second Shopify store is a config change, not a re-build.

n8nTypeScriptPostgres / SupabaseAnthropic ClaudeShopify Admin APIKlaviyoDockerHetzner
13
milestones shipped
25+
workflows live
14
customer-journey scenes
11
integrated platforms
Integrated platforms
ShopifyKlaviyoAnthropic ClaudeMeta GraphLinkedInTikTokGoogle AdsCreatomateRetell AITwilioCloudflare R2SupabaseSlack
Architecture
Modular by milestone, multi-tenant on store_id, human-in-the-loop approval before every publish, central do-not-contact table enforcing CAN-SPAM / GDPR / CCPA / TCPA.
01Shopify Plus

FashionHub

Shopify Plus DTC platform

Took a high-growth fashion brand end-to-end on Shopify Plus. Built bulk-product custom apps that took catalog ops off the merchandising team's bottleneck path, wired GraphQL Storefront integrations and Checkout Extensions tailored to the buying flow, and shipped an AI upsell engine on the product detail page — landing the launch with Core Web Vitals and conversion wins.

Shopify PlusGraphQLNode.jsTypeScriptReactOpenAI
02BigCommerce

Olay.com

Global DTC · BigCommerce · 1 year onsite, USA

Embedded onsite in the US for a year, working directly with the client team on an enterprise BigCommerce implementation for a global beauty brand. Delivered custom PDP components, merchandising logic and marketing / analytics integrations — tuned for the conversion paths that mattered most to the brand.

BigCommerceReactNode.js
03B2B

Composite One

B2B commerce on BigCommerce

Took the friction out of complex B2B checkout and account flows. Custom analytics integrations gave the operations team buying-cycle visibility they couldn't see before, and the backend APIs were sized for enterprise traffic from day one.

BigCommerceNext.jsPostgreSQLTypeScript
04Migration

Shopify → BigCommerce migration

Zero-data-loss platform migration

Moved an enterprise DTC brand off Shopify onto BigCommerce without leaking SEO or losing customer history. Preserved every URL with engineered redirect maps to protect organic rankings, and rebuilt the brand's Shopify-only custom functionality natively in BigCommerce.

ShopifyBigCommerceREST APIsNode.js
05AI / LLMs

AI commerce initiatives

LLM-powered merchandising

Put LLMs to work across the catalog and support surface area. An OpenAI-powered description generator unblocked merchandising teams on every new launch, a behavior-signal recommendation engine fed personalized PDP and basket placements, bulk LLM SEO meta generation closed the long-tail content gap, and an AI chatbot deflected repetitive order and support queries.

OpenAI APIsNode.jsShopifyBigCommerce
06Earlier work

Earlier products & platforms

MageCube · SocialEngine · Channelize.io · AlmaHub

Shipped commercial Magento 2 extensions (MageCube) sold to merchants worldwide, multiple SocialEngine community platform builds in production, a real-time messaging integration platform (Channelize.io) embedded by consumer apps, and the AlmaHub alumni management product — all during the BigStep years.

Magento 2SocialEnginePHPNode.jsRealtime
06 / Contact

Let's ship
something good.

Have a headless commerce build, platform migration, or architecture audit on your roadmap? I help product and engineering teams ship enterprise commerce on Shopify Plus, BigCommerce and commercetools — from middleware to AI-powered merchandising and locale-aware SEO.

/ vitals
Role
Technical Lead — Headless & Composable Commerce
Currently
Nvizion Solutions
Based in
Gurgaon, India · UTC+5:30
Onsite experience
1 year in the USA (Olay.com program)
Education
B.Tech, Rajasthan University · 2009
Availability
Open to Tech Lead / Architect roles